REUBEN’S FRANSCHHOEK: POPPING UP AND PUTTING DOWN ROOTS IN 2016
It’s set to be a very exciting year for Reuben’s, the iconic Franschhoek restaurant run by chef-patron Reuben Riffel with a new premises opening, and a pop-up eatery at Racine, is at the top of the to-do list over the next few months!
Reuben’s Restaurant & Bar first opened in 2004 and was arguably one of the first establishments to put Franschhoek on the culinary map, both locally and internationally. This year, Reuben and Maryke have been able to see one of their biggest dreams realized: they’re putting down roots at a brand new address in the village, having officially purchased property for the new home of their flagship restaurant.
The new Reuben’s will be situated just off the main street and will be opening late 2016. Much of what guests have come to love about the Reuben’s experience will remain, but it’ll be presented in new, fresh and personal packaging, with Reuben and Maryke’s personalities and tastes evident throughout. “The gap between maintaining the heart and soul of the Reuben’s experience, which our guests have come to know and trust over the years, and all of the potential and excitement of something new and completely ours, is where our creativity can really be let loose and flourish,” says Reuben. “It’s time for a new look and for pushing ourselves to constantly offer our customers a better experience, and we’re bursting with positive energy for everything to come!”
Whilst they’re keeping much of the design detail under wraps for now, the restaurant will be more intimate and beautifully styled to reflect the Riffel’s personal tastes and flair, and will offer a smaller, more concentrated seasonal menu. After 12 years in Franschhoek and with a further three Reuben’s restaurants successfully established in Cape Town, Paternoster and Robertson, the team have had plenty of opportunity to find out what customers want and love, and are looking forward to matching these expectations with Reuben’s passion for fine, unpretentious cuisine. Regulars will be thrilled to know that the signature favorites won’t be going anywhere, but Reuben emphasizes that he has plenty up his sleeves for new dishes, enthusing that he has been dreaming about this menu for quite some time.
Reuben’s will officially close as of 30th of May, but customers need not worry about missing out on their Reuben’s fix when visiting Franschhoek! The team will be running Reuben’s at Racine, a special pop-up restaurant at Reuben’s bistro-style eatery on Chamonix Wine Estate (wine tasting centre), from the 1st of June. Open for lunch and Friday to Monday dinners, this cozy restaurant – with its wooden floors, soft lighting and authentic rietdak ceiling – overlooks a mountain stream, making it the perfect location for relaxed winter dining. Racine’s popular menu will be offered alongside a selection of Reuben’s seasonal favourites, which will change regularly. Seating just 40 patrons, reservations for Reuben’s at Racine will be essential.
Understandably, with new beginnings comes nostalgia and the opportunity for Reuben and Maryke to look back fondly at more than a decade of sharing their love for food, wine and family at 19 Huguenot Street. “I’ve spoken to so many people recently about their special memories at Reuben’s in Franschhoek and the memorable moments they’ve shared there. This has undoubtedly been a journey that’s given so much and taught us so much,” says Reuben. “Franschhoek has always been our home, the place we’re most passionate about and where we feel the happiest,” adds Maryke, “and we’re absolutely elated to build a permanent home for Reuben’s here, too.”
“It’s the memories we’ll miss most, but we now have the opportunity to create new ones in a space that we can call our own. It’s a privilege to be able to still have our footprint in my home town and we look forward to turning this new home into a reality over the next few months,” finishes Reuben. “To those who supported us through all these years, we look forward to welcoming you into the new space and we will keep you posted on our launch dates. For now, we will enjoy our last month here and wish the new tenants all the best for their new venture. Do visit us at Reuben’s at Racine over the next few months, we’d love to see you there!”
To make a reservation for dining at Reuben’s (19 Huguenot Street) before its closure, please contact us on (021) 876 3772
For the month of May
We will be closed on closed Tuesdays whole day and Wednesdays closed form only lunch
Email reservations: email@example.com
For media enquiries, please contact Maryke on firstname.lastname@example.org